About Us

The Luxury Lab is a
Consultancy and
Sales Representation Company

dedicated to the Luxury Hotels, Resorts
and Destinations sector.
Founded and managed by Patrizia Di Patrizio
the Luxury Lab works with :

Luxury Hotels, Resorts
Exclusive Venues
Tourism & Convention Bureaus


The Luxury Lab’s core mission is to help companies build internal strategies and external partnerships with the objective of attracting new customers, improving conversion ratios and increasing customer retention.
Through a simple and straightforward approach, whether it is through the consulting services, the representation services or both, The Luxury Lab helps to:

• Increase brand exposure in Europe’s Key markets
• Leverage relationships with key buyers and partners in the MICE and Leisure segments
• Generate MICE and Leisure revenue


Our goal is to help companies achieve their budgeted revenues from key european markets, both in the Leisure and in the MICE markets. We follow a two fold approach: we assist companies in acquiring new customers while helping them in creating and increasing repeat business.

We can work on short and long term projects, indipendently or as an extention of our clients sales and markerting teams.

 • Increase brand visibility and business revenues from key European markets through
the following activities
• One to one dedicated sales calls to Leisure and MICE decision makers, sales missions
• Representation at key European Trade Fairs
• Organization of high end buyers events, ad-hoc workshops, forums and educationals
• Tour Operator contracting
• Coordination of Tour Operator marketing and PR activities
• Liaison with local Trade Media
• Liaison with key trade Associations and other relevant third parties
• Dedicated page on The Luxury Lab website, with photos, videos and promotions
• Regular communication with the European market through www.theluxurylab.it





 • Development of targeted sales and marketing strategies
• Competitors analysis
• Development of sales action plans for new business and emerging markets
• Analysis of the Leisure and MICE business, of channels of distribution and reservation
• Assistance with the development of tactical Sales, Marketing, PR campaigns
• Assistance with the development of loyalty schemes
• Research of marketing partnerships and affiliations with Tour Operators, Travel Agencies
MICE Agencies, Corporate Companies and Luxury Brands
• Leverage relationships with key trade association and media partners
• Development and support in the implementation of Best Practices








The Luxury Lab has an extensive network of high end customers from the Leisure, the MICE and Corporate sector from the following regions: United Kingdom, France, Benelux, Germany, Switzerland, Austria, Italy, Spain, Portugal, Russia and the CIS countries


Patrizia Di Patrizio - Founder & Director Patrizia has over 20 years experience working in sales and marketing for some of the world’s most prestigious global luxury hotel brands, including Concorde Hotels and Resorts, Four Seasons Hotels and Resorts, Mandarin Oriental Hotel Group and Rocco Forte Hotels.

Through her various roles, she has positioned and represented leading hotels from Asia, USA and Europe in key feeder markets such as United Kingdom, France, Italy, Benelux, Germany, Switzerland, Spain, Portugal, Russia and CIS countries enabling her to gain unique relationships with key decision makers in those regions.

Having acknowledged the importance of the MICE segment as a source of revenue for many businesses in this industry, she has developed a special personal interest in this field. Known for her understanding of the industry trends, both on the buyer and the supplier sides, and her goal driven approach, she was recognised as one of the POWER 50 MICE players in the UK by the well-known C&IT Magazine.

Before launching The Luxury Lab, Patrizia was Director of Global Sales Continental Europe for Rocco Forte Hotels based at the Hotel de Russie in Rome.






The Sun Siyam Iru Fushi

The Sun Siyam Iru Fushi Maldives is a beautiful resort nestled in 210,000 square meters of lush greenery and surrounded by the crystal clear waters of the Indian Ocean. The Resort is located on Noonu atoll, on the norther tip of the Island and it’s a 45-minutes flight from the capital Male. The Resort has 221 rooms built in the typical Maldivian style. 138 villas overlook one of Maldive’s widest beach of fine white sand and 83 villas are built right on the water in the magical style "over water". To its guests the Resort offers 14 dining options including Iru Restaurant which is open for breakfast and for dinner feauturing international buffet menus and Bamboo, ideal for lovers of Asian cuisine. Jewels of this Resorts are the Spa and the Kids Club, both among the largest in the Maldives and both awarded by the prestigious World Travel Awards, respectively, as the Indian Ocean's Leading Family Resort and Spa Maldives Leading Resort. The Resort offers its guests a wide variety of amenities including a butler service in all villas, a fully equipped fitness center, a main pool with children's area, an outdoor infinity pool exclusively open to adults, a PADI 5-star diving center, a water sports center, diverse excursions itineraries, tennis courts, Babminton, a library, boutiques, a doctor available for consultation and free access to the Resort’s Wi-Fi both in the villas and in public areas. The Resort has additionally been awarded by Tripadvisor with the prestigious certificate of excellence. For more information please visit:  www.thesunsiyam.com

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Bunga Raya Resort

A secluded coral reef island hideway off the coast of Borneo, Bunga Raya Island Resort is a romantic and luxurious hideaway of 48 timbered villas.

The Resort is tucked away on a tranquil and hidden bay framed by white sand beaches on one side and the centuries old virgin jungles on the other. Each villa is hand-crafted by local tradesman, terraced into the hillside reflecting the traditional simplicity of the Borneo architectural style. Private balconies offer jaw dropping vistas of the beach below and the South China sea beyond. The closest airport is Kota Kinabalu International Airport which is located 10 minutes away from the state capital of Sabah.

The second busiest airport in Malaysia, Kota Kinabalu International Airport is a hub for many international flights. From the airport a quick drive will take guests to the Jesselton Point Ferry Terminal from where the Bunga Raya Resort can be reached.

Airport and ferry terminal transfers can be easily arranged through the Resort. For more information please visit www.bungarayaresort.com

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Gayana Eco Resort

The Gayana Eco Resort rests at the edges of a lush coral reef island off the coast of Borneo. 52 overwater villas are architecturally designed to enhance the sounds of the surf below while capturing the enduring vistas of Mount Kinabalu on the horizon.

At its heart, the Resort is about protecting the precious Marine Ecology, and is the only Resort with an on-site Marine Ecology Research Centre (MERC) passionately propagating endangered Giant Clams and restoring natural coral reefs.

Striking the perfect balance of forward thinking ecology and indulgent luxury, Gayana Eco Resort pampers both body and the enlightened soul.

The closest airport is Kota Kinabalu International Airport which is located 10 minutes away from the state capital of Sabah. The second busiest airport in Malaysia, Kota Kinabalu International Airport is a hub for many international flights. From the airport a quick drive will take guests to the Jesselton Point Ferry Terminal from where the Gayana Eco Resort can be reached. Airport and ferry terminal transfers can be easily arranged through the Resort.

For more information please visit www.gayana-eco-resort.com

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The Wellesley

Overlooking the Royal Hyde Park amidst the glamour of Knightsbridge, located within a 5 minutes walk from Harrods, Harvey Nichols and Sloane Street, boasting uninterrupted views over Hyde Park, The Wellesley is London’s  first  boutique-grand  hotel;  combining  sophisticated  luxury,  captivating  grandeur  and uncompromising service.

36 stunning rooms, the largest bespoke humidor inside a hotel in Europe and two outdoor, fully coveredprivate terraces, this art deco style hotel boasts four of London’s most exquisite new bars & restaurants, the finest Italian food, outstanding service, stylish live music performances and a distinguished collection of the finest spirits and cigars.

To book your next stay in London please visit www.thewellesley.co.uk and for more information about The Wellesley Yacht please visit www.mythewellesley.com

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The Meeting Space

The Meetings Space is dedicated to uniting the most influential MICE buyers with the most inspirational suppliers in the European MICE industry.

It is about meeting and networking with the right people, the influential companies that you want to do more business with in addition to new companies and contacts that you would be ecstatic to meet. High level, time efficient and inspirational.

For more information about The Meetings Space's next Forums (OCTOBER 2015) please visit www.themeetingsspace.com

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Chair EMA (Event Marketing Association) & Investor & Chair of the MICEBOOK.com
United Kingdom

"Having known Patrizia professionally for many years I can say with my hand on my heart that she’s one the of the best in the industry. Excellent knowledge and understanding of what a 5* luxury hotel should be, how to present and represent that brand and it’s promise. Great client contact base and networker, a person you can trust – excellent at building long term relationships at every level, respected across the industry. 
She takes the trouble to understand her clients business, and look for solutions and ideas to support their objectives – a great connector. Will go the extra mile."

Marketing Manager, Malaysia Tourism Board

“I have worked with Ms Patrizia Di Patrizio since May 2015, and in particular we have collaborated for joint presentations to travel agents, the organization of a Fam Trip for Top management of Tour Operators with our direct participation, the organization of a press trip with TTG Italia (key trade media) and the planning of joint sales activities. It has been a pleasure to work with Patrizia, she is very professional, capable and target-oriented”.

Institutional Sales and Development Director, MCI

"Patrizia is a long time business connection but also a friend. During our mutual careers, I have always been impressed by her loyalty and personal engagement towards her clients and employees, mastering the difficult balance of preserving the interest of both. Rather than being a simple salesperson, Patrizia quickly became a counsel and solution provider for her clients, going above and beyond the call of duty to strike the right deal and provide the service deserved. Patrizia has had a remarkable experience and setting up her own consultancy is natural as a next move. I have no doubt in her capacity to bring the right advice in any matter related to the MICE Industry."

General Manager & Area Manager, Sicily, Belmond, Grand Hotel Timeo,

"Working with Patrizia at Rocco Forte Hotels has been a great pleasure. Patrizia was an asset for the company's development, she has a great knowledge of the luxury hotel industry and she is very well respected and much appreciated from most of the people in the travel trade. I can only wish Patrizia the best of luck and all the success that she deserve."

Product Manager, I Viaggi nel Firmamento

“I met Patrizia from The Luxury Lab in March this year and I immediately had the feeling of being in front of a person of high professionalism and reliability. Having had the chance to get to know her more deeply I have confirmed my initial thoughts of her. She is a careful person, ambitious and competent and I am sure she will further raise her goals and the success deriving from them without any doubt. I think that Patrizia it's a driving force in the promotion of the resorts that she represents. Since meeting her, for me, these Resorts have taken a different light”.

Managing Director at CCD Global Events
United Kingdom

"I have known Patrizia for more years than I care to remember, she has always been a great industry colleague. A true professional, dedicated and extremely knowledgeable. Her integrity, commitment and personal attention to detail has been proven by the success of career to date. Working for some of the best hotel companies in the world, Four Seasons, Mandarin Oriental and Rocco Forte Hotels. A clever and wonderful lady with a head for business and a great understanding of the meetings and hotel industry."

Client Services Director at Zibrant LIVE!
United Kingdom

"Patrizia has provided the best consultancy I have received in the European hotel industry. From brief, to concept creation, to commercial detail and then delivery Patrizia's expertise, professionalism and can-do attitude ensured a unique and stunning experience. One large, high profile group were expertly managed by Patrizia with the end result of an exclusive buy-out, a very happy client, and a stunning event (that hasn't been repeated yet!). I have worked with Patrizia more than once, with excellent results each time, and I would recommend her without hesitation."

Regional Product Manager, Dnata
Dubai, United Arab Emirates

"Over the past 7 years I have had the pleasure to work with Patrizia on many levels and not only have we developed a bond for the product, worked together to grow and strengthen those bonds but also found a solid friendship, based on trust and integrity which is imperative in the business arena in 21st Century. Patrizia knows the luxury industry like no other and has not only an understanding to what luxury means in the hotel industry today but what the luxury traveller is expecting."

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