|The Luxury Lab is a |
Sales Representation Company
dedicated to the Luxury Hotels, Resorts
and Destinations sector.
|Founded and managed by Patrizia Di Patrizio |
the Luxury Lab works with :
Luxury Hotels, Resorts
Tourism & Convention Bureaus
The Luxury Lab’s core mission is to help companies build internal strategies and external partnerships with the objective of attracting new customers, improving conversion ratios and increasing customer retention.
Through a simple and straightforward approach, whether it is through the consulting services, the representation services or both, The Luxury Lab helps to:
• Increase brand exposure in Europe’s Key markets
• Leverage relationships with key buyers and partners in the MICE and Leisure segments
• Generate MICE and Leisure revenue
Our goal is to help companies achieve their budgeted revenues from key european markets, both in the Leisure and in the MICE markets. We follow a two fold approach: we assist companies in acquiring new customers while helping them in creating and increasing repeat business.
We can work on short and long term projects, indipendently or as an extention of our clients sales and markerting teams.
|• Increase brand visibility and business revenues from key European markets through|
the following activities
• One to one dedicated sales calls to Leisure and MICE decision makers, sales missions
• Representation at key European Trade Fairs
• Organization of high end buyers events, ad-hoc workshops, forums and educationals
• Tour Operator contracting
• Coordination of Tour Operator marketing and PR activities
• Liaison with local Trade Media
• Liaison with key trade Associations and other relevant third parties
• Dedicated page on The Luxury Lab website, with photos, videos and promotions
• Regular communication with the European market through www.theluxurylab.it
|• Development of targeted sales and marketing strategies|
• Competitors analysis
• Development of sales action plans for new business and emerging markets
• Analysis of the Leisure and MICE business, of channels of distribution and reservation
• Assistance with the development of tactical Sales, Marketing, PR campaigns
• Assistance with the development of loyalty schemes
• Research of marketing partnerships and affiliations with Tour Operators, Travel Agencies
MICE Agencies, Corporate Companies and Luxury Brands
• Leverage relationships with key trade association and media partners
• Development and support in the implementation of Best Practices
YOUR GATEWAY TO THE EUROPEAN MARKETS
The Luxury Lab has an extensive network of high end customers from the Leisure, the MICE and Corporate sector from the following regions: United Kingdom, France, Benelux, Germany, Switzerland, Austria, Italy, Spain, Portugal, Russia and the CIS countries
|Patrizia has over 20 years experience working in sales and marketing for some of the world’s most prestigious global luxury hotel brands, including Concorde Hotels and Resorts, Four Seasons Hotels and Resorts, Mandarin Oriental Hotel Group and Rocco Forte Hotels.|
Through her various roles, she has positioned and represented leading hotels from Asia, USA and Europe in key feeder markets such as United Kingdom, France, Italy, Benelux, Germany, Switzerland, Spain, Portugal, Russia and CIS countries enabling her to gain unique relationships with key decision makers in those regions.
Having acknowledged the importance of the MICE segment as a source of revenue for many businesses in this industry, she has developed a special personal interest in this field. Known for her understanding of the industry trends, both on the buyer and the supplier sides, and her goal driven approach, she was recognised as one of the POWER 50 MICE players in the UK by the well-known C&IT Magazine.
Before launching The Luxury Lab, Patrizia was Director of Global Sales Continental Europe for Rocco Forte Hotels based at the Hotel de Russie in Rome.
Chair EMA (Event Marketing Association) & Investor & Chair of the MICEBOOK.com
"Having known Patrizia professionally for many years I can say with my hand on my heart that she’s one the of the best in the industry. Excellent knowledge and understanding of what a 5* luxury hotel should be, how to present and represent that brand and it’s promise. Great client contact base and networker, a person you can trust – excellent at building long term relationships at every level, respected across the industry. She takes the trouble to understand her clients business, and look for solutions and ideas to support their objectives – a great connector. Will go the extra mile."
Marketing Manager, Malaysia Tourism Board
“I have worked with Ms Patrizia Di Patrizio since May 2015, and in particular we have collaborated for joint presentations to travel agents, the organization of a Fam Trip for Top management of Tour Operators with our direct participation, the organization of a press trip with TTG Italia (key trade media) and the planning of joint sales activities. It has been a pleasure to work with Patrizia, she is very professional, capable and target-oriented”.
ERIC LE GAL
Institutional Sales and Development Director, MCI
"Patrizia is a long time business connection but also a friend. During our mutual careers, I have always been impressed by her loyalty and personal engagement towards her clients and employees, mastering the difficult balance of preserving the interest of both. Rather than being a simple salesperson, Patrizia quickly became a counsel and solution provider for her clients, going above and beyond the call of duty to strike the right deal and provide the service deserved. Patrizia has had a remarkable experience and setting up her own consultancy is natural as a next move. I have no doubt in her capacity to bring the right advice in any matter related to the MICE Industry."
General Manager & Area Manager, Sicily, Belmond, Grand Hotel Timeo,
"Working with Patrizia at Rocco Forte Hotels has been a great pleasure. Patrizia was an asset for the company's development, she has a great knowledge of the luxury hotel industry and she is very well respected and much appreciated from most of the people in the travel trade. I can only wish Patrizia the best of luck and all the success that she deserve."
Product Manager, I Viaggi nel Firmamento
“I met Patrizia from The Luxury Lab in March this year and I immediately had the feeling of being in front of a person of high professionalism and reliability. Having had the chance to get to know her more deeply I have confirmed my initial thoughts of her. She is a careful person, ambitious and competent and I am sure she will further raise her goals and the success deriving from them without any doubt. I think that Patrizia it's a driving force in the promotion of the resorts that she represents. Since meeting her, for me, these Resorts have taken a different light”.
Managing Director at CCD Global Events
"I have known Patrizia for more years than I care to remember, she has always been a great industry colleague. A true professional, dedicated and extremely knowledgeable. Her integrity, commitment and personal attention to detail has been proven by the success of career to date. Working for some of the best hotel companies in the world, Four Seasons, Mandarin Oriental and Rocco Forte Hotels. A clever and wonderful lady with a head for business and a great understanding of the meetings and hotel industry."
Client Services Director at Zibrant LIVE!
"Patrizia has provided the best consultancy I have received in the European hotel industry. From brief, to concept creation, to commercial detail and then delivery Patrizia's expertise, professionalism and can-do attitude ensured a unique and stunning experience. One large, high profile group were expertly managed by Patrizia with the end result of an exclusive buy-out, a very happy client, and a stunning event (that hasn't been repeated yet!). I have worked with Patrizia more than once, with excellent results each time, and I would recommend her without hesitation."
Regional Product Manager, Dnata
Dubai, United Arab Emirates
"Over the past 7 years I have had the pleasure to work with Patrizia on many levels and not only have we developed a bond for the product, worked together to grow and strengthen those bonds but also found a solid friendship, based on trust and integrity which is imperative in the business arena in 21st Century. Patrizia knows the luxury industry like no other and has not only an understanding to what luxury means in the hotel industry today but what the luxury traveller is expecting."
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